What do I need an autoresponder for?

If you're asking yourself that question, then it's likely that you are very new to online business. I say this because your autoresponder is such a foundational online business tool, you really aren't doing Internet Marketing unless you have one and use it.

Take website site traffic, for example. Everyone wants more of it and works so hard to get it. But if a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so.  We all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website ever again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You may have converted a fraction of those visitors into customers, but there's a better way to get the most out of the visits your site receives.

Some may say that creating unique and helpful content can keep some of the visitors coming back again and again. That's true, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Your optin email list (once large enough) is essentially your Internet gold mine. But to have such a list, you have to have an autoresponder!

That is why you ALWAYS have a subscription form somewhere on your site - usually near the top. Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form in return for some benefit to them. Understand? And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way... with TrafficWave.