Saturday, January 15, 2011

How can I get more leads for my online business?

Since you're reading this, you may already be a Network Marketer, Internet Marketer or just joined TrafficWave as an affiliate.  Whatever the case may be, your ulitmate success or failure is absolutely a by-product of your ability to master the top Network Marketing lead-generating activities. If you do, you will most definitely succeed in a big way. The reality however is that many (statistics say about 97%) don't.

The marketers that do succeed in this industry are the ones that set aside all that they think they know, and follow the activities of the ones that really do know. As simple as that sounds, so many people cannot, will not or won't do this.  Nobody wants to leave their comfort zone and I believe this is the biggest contributing factor to people’s failure in this industry.  I'm going to go ahead and recommend a book right here and now.  It's called 'Insider Tells All:  Ultimate Recruiting System'.  The author is a guy named Mike Demetro.  You can get a copy at http://www.insidertellsall.com/ - and no, I don't earn any money when you buy the book.  I'm not kidding.  I make no money from that link.

But if you don't care about Mike Demetro and his book, that's fine.  In that case, I would say that the very best way to attract leads to your MLM affiliate business is with blogging and/or article marketing.  It costs nothing but time and is fairly easy to learn.  You just have to do the work, that's all. You can write articles on pretty much any topic that relates to your business and/or opportunity and (with training) you can learn how to have that article rank on the first page of Google. Then when people start searching for the keywords you have selected, your article or blog post will appear and you will have magically provided them with the content they were looking for. And, of course ,you want to provide them with the ability to gather even more information. This is one of the MLM blueprint secrets you will want to learn. This marketing strategy alone can provide you with endless leads within 90 days if executed correctly.

Another rapidly expanding strategy is Social Media. The favorite of many is Facebook. With over 500,000,000 users, how can you go wrong in getting the word out? It is not hard to use Facebook as one of your Network Marketing lead generating activities.  However, beware of mixing your family and friends with business contacts that you make online.  With Facebook, you'll regret that.  But there are also others like MySpace, Twitter, and YouTube as well. But the nice thing about Facebook (other than its awesome size) is that they allow you to search for people that are like-minded and have similar interests as you. This is very powerful and only getting stronger every day.  In fact, there are literally hundreds of social networking sites out there in 2011 that are perfect for generating business leads.  It's just takes work, that's all.  It takes lots and lots of work!

So if you want to be one of the top 3% of Network Marketers that succeed in a big way in this industry, be a person not only of action but one of Massive Action. Learn how to incorporate these and other lead generating activities into your daily routine and you will find success on the other side.

Thursday, January 6, 2011

What do I need an autoresponder for?

If you're asking yourself that question, then it's likely that you are very new to online business. I say this because your autoresponder is such a foundational online business tool, you really aren't doing Internet Marketing unless you have one and use it.

Take website site traffic, for example. Everyone wants more of it and works so hard to get it. But if a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so.  We all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website ever again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You may have converted a fraction of those visitors into customers, but there's a better way to get the most out of the visits your site receives.

Some may say that creating unique and helpful content can keep some of the visitors coming back again and again. That's true, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Your optin email list (once large enough) is essentially your Internet gold mine. But to have such a list, you have to have an autoresponder!

That is why you ALWAYS have a subscription form somewhere on your site - usually near the top. Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form in return for some benefit to them. Understand? And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way... with TrafficWave.

Sunday, January 2, 2011

Some quick advice on using your autoresponder

It's quite likely that you market certain programs or products in safelists, in Traffic Exchanges or on your websites and your description of the program/product/service is in the form of an autoresponder series that optin subscribers will receive. This is the classic Internet Marketing model. Likewise, once you have a sizable email contact list built up, you will probably be sending out weekly broadcast messages with new information to share or various special offers that you feel your 'list' could benefit from and, in return, earn you a bit of money.

But just remember that a broadcast message only works one time, whereas your TrafficWave autoresponder never stops working for you... so long as there are more letters in the series yet to be received by your subscribers. That brings me to the point of this message. If one of your broadcast messages has an especially good open rate and conversion ratio, simply 'repurpose it' and add it to your autoresponder series. Remember, your autoresponder letter series can be as long as you like. Some people will set their's for a YEAR'S worth of messages!

Repurposing is huge, actually. If a safelist email got better than expected results, you should not only add it to your stock AR series, but consider making it into a blog post as well (and link to it with social bookmarking in all its various forms), a podcast, the introduction to a viral giveaway product or what-have-you.  Re-use your best work in as many ways as possible!

My point is that your autoresponder is your workhorse. Let a great one-time sales letter keep working for you by adding it to your standard series. In this way, the result of your hard work is magnified many fold - and on autopilot - for all time.