Wednesday, April 6, 2011

TrafficWave - OceanSwell TEAM Update (#14)

For me, email marketing, organic search engine traffic and team-based ads in traffic exchanges are the only three methods of online advertising that have ever consistently worked.  The Team Ads that we use in Team OceanSwell have worked consistently because we promote them as a group.  They don't necessarily work 'quickly' (nothing online ever really does), but they do work - over time.  Of course, that concept only succeeds if every team member does her or his share.  Unfortunately, not all of them do.  I understand that people get tired, get busy or just get burnt out on 'internet marketing'.  In fact, I don't really kick people out of the rotator anymore like I used to, because of these very reasons.  It's happened to me too. 

But if you are an active promoter, who is doing your share (which is about 100 page hits a day, on average), then you can receive the monthly $40.00 bonus that I pay out regularly.  The winner for February was Mrs. Blanca Perez, who has been working very hard to support our team and to keep her dreams alive.  She deserves it and I'm happy to pay it!

However, if you are working the affiliate plan for TrafficWave and/or Global NPN, you should also be doing plenty of self-promotion.  Blogs like this one are a very good idea, as they certainly bring traffic.  BTW, You-Tube is still very good too.  But I'm just a huge believer in email marketing, because it never fails to work if you do it right.  If you're keeping up with your New Year's Resolution to get more referrals and continue to build your email contact list, here are some tips to get your marketing emails read and acted upon:

1) Your subject line should offer a solution to a problem or be in the form of an intriguing question.
2) Your subject line should be believable and sound like normal conversation in tone.
3) Keep your subject line and overall message simple.  Tell the reader quickly what you want him to do and why.  Make it easy for them to understand and act upon. 
4) Track your open rates and make small changes to find the best converting email subject lines.
5) Be different from the rest - stand out from others.  Sometimes, humor helps out a lot.
6) Be honest with yourself and others.  Just tell the truth.
7) Keep repeating your message - when someone sees the same message 2 or 3 times, they are more likely to take notice.  For example, with safelists, you really have to keep your message out there consistently.
8) Always include a p.s. - many people skip down and read those first.
9) Critical:  If marketing to fresh leads, get them on your list.

These nine criteria are what I use to construct all of my marketing emails.  It's worked for me and it will work for you too.  Lastly, the most important thing of all when it comes to your online business (be it with Team OceanSwell, or with your own promotions) is to keep a positive mental attitude and don't get discouraged.  Building an online affiliate matrix takes a long time, so let it take time.  Just keep your head up and stay in the game.  We're going to keep moving forward, as a Team and invidually.