It's quite likely that you market certain programs or products in safelists, in Traffic Exchanges or on your websites and your description of the program/product/service is in the form of an autoresponder series that optin subscribers will receive. This is the classic Internet Marketing model. Likewise, once you have a sizable email contact list built up, you will probably be sending out weekly broadcast messages with new information to share or various special offers that you feel your 'list' could benefit from and, in return, earn you a bit of money.
But just remember that a broadcast message only works one time, whereas your TrafficWave autoresponder never stops working for you... so long as there are more letters in the series yet to be received by your subscribers. That brings me to the point of this message. If one of your broadcast messages has an especially good open rate and conversion ratio, simply 'repurpose it' and add it to your autoresponder series. Remember, your autoresponder letter series can be as long as you like. Some people will set their's for a YEAR'S worth of messages!
Repurposing is huge, actually. If a safelist email got better than expected results, you should not only add it to your stock AR series, but consider making it into a blog post as well (and link to it with social bookmarking in all its various forms), a podcast, the introduction to a viral giveaway product or what-have-you. Re-use your best work in as many ways as possible!
My point is that your autoresponder is your workhorse. Let a great one-time sales letter keep working for you by adding it to your standard series. In this way, the result of your hard work is magnified many fold - and on autopilot - for all time.
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